“And then at that same point, I was running and I found out that running was just the best vehicle and the best way and medium to know a place—and eventually, also [to] get to know yourself.”
Really enjoyed sitting down with Mauricio Díaz this week for a conversation that had nothing to do with training, racing, or current issues that exist within the sport. Instead, we talked about running as it relates to adventure and exploration while serving as a cultural common denominator around the world.
Díaz is the VP of marketing for Aire Libre, a company out of Mexico City he accidentally co-founded with a couple of his friends that creates immersive weeklong running experiences that are partly athletic, but mostly cultural, extremely educational, and undoubtedly transformative.
In this episode, we talked about the importance of culture and storytelling, and how those two elements are at the center of everything Aire Libre does, from the content they create to the experiences they cultivate. Díaz describes the group’s initial adventure—56 miles through the Sonoran Desert in northwestern Mexico—along with some of the other culturally focused and socially conscious follow-ups he’s led, such as running along the Arizona-Mexico border to explore the land of the Tohono O’odham nation, and many other stories that I think will pique your interest and may even get you to view running through a slightly different lens. (more…)