Podcast: Episode 51 with Scott Gravatt, Jeremy Bresnen, and Pam Hess

By Mario Fraioli |

“Everybody runs. It’s the original. You go to an elementary school at lunch time and everybody is running. It’s intrinsic to us. And we lose that, whether we don’t make the track team, whatever it ends up being, we lose that and I think that’s a shame. And I think as a community and as an industry and everything we need to get back to this idea of ‘run a block and a half, and then run five blocks, and then run 10 blocks.’ And just that alone is amazing.”

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I’m excited to share a roundtable discussion I hosted last November at The Loop Running Supply in Austin, Texas, with Scott Gravatt, who is the run specialty sales director at Nike, Jeremy Bresnan, the co-founder of Ciele Athletics, and Pam Hess, who is the co-founder, along with her husband Ryan, of The Loop.

We covered quite a bit of ground in this discussion, which centered around running culture, what that is exactly, how it’s evolved over the years, and where it’s heading. There was talk about the running industry, the rise of smaller brands like Ciele, the influence of bigger ones like Nike, and how they can all co-exist in an increasingly crowded space; we got into the sport of running, the activity of running, and the lifestyle of running, how those things are all very different and also where they intersect. Finally, we dove into the importance of running specialty shops to local culture and community, the importance of storytelling, the role of athletes, and a whole lot more.


Do Running Shoes Need Regulation?

By Mario Fraioli |
Photo: Nike

The New York Times dropped this piece last Wednesday, saying that their comprehensive analysis of self-reported Strava data “suggests that, in a race between two marathoners of the same ability, a runner wearing Vaporflys would have a real advantage over a competitor not wearing them.” Runner’s World followed up with this reaction and Sean Ingle of The Guardian had something to say too. “But now [that] we know how well the shoes work, is it time to power down their afterburners?” Ingle poses at the end of his piece. The IAAF says not so fast.

“We need evidence to say that something is wrong with a shoe,” Yannis Nikolaou, a spokesman for the IAAF, told The Times. “We’ve never had anyone to bring some evidence to convince us.”  (more…)



Mario Fraioli
Mario Fraioli is a writer and running coach based in the San Francisco Bay Area.