“Everybody runs. It’s the original. You go to an elementary school at lunch time and everybody is running. It’s intrinsic to us. And we lose that, whether we don’t make the track team, whatever it ends up being, we lose that and I think that’s a shame. And I think as a community and as an industry and everything we need to get back to this idea of ‘run a block and a half, and then run five blocks, and then run 10 blocks.’ And just that alone is amazing.”
I’m excited to share a roundtable discussion I hosted last November at The Loop Running Supply in Austin, Texas, with Scott Gravatt, who is the run specialty sales director at Nike, Jeremy Bresnan, the co-founder of Ciele Athletics, and Pam Hess, who is the co-founder, along with her husband Ryan, of The Loop.
We covered quite a bit of ground in this discussion, which centered around running culture, what that is exactly, how it’s evolved over the years, and where it’s heading. There was talk about the running industry, the rise of smaller brands like Ciele, the influence of bigger ones like Nike, and how they can all co-exist in an increasingly crowded space; we got into the sport of running, the activity of running, and the lifestyle of running, how those things are all very different and also where they intersect. Finally, we dove into the importance of running specialty shops to local culture and community, the importance of storytelling, the role of athletes, and a whole lot more.